dynamic/discriminatory pricing will be based on your chat history, your search history, your location, your purchase history, and every and any other data point that can be leveraged against you. Buying something near the birthday of a loved one? Expect prices to go up. Haven't driven in two days when you usually would have and now you're looking for a car part? Expect your prices to go up. Got a new job where you make more money? Expect your prices to go up.

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Legend2440 3 hours ago | parent | next [-]

Keep in mind that there is still a downwards force on prices from competition.

More information does not necessarily help AutoZone raise prices because (1. everybody already knows that people who buy car parts are likely trying to fix their car and (2. other sellers will undercut them and they will miss out on sales.

	▲	autoexec 2 hours ago \| parent [-]
		> everybody already knows that people who buy car parts are likely trying to fix their car But people who only have one car can probably be forced to pay more than someone who is buying a part for a second car. Someone with more money in their bank account can afford to pay higher prices. More information might not always help them in every case, but it doesn't have to as long as it can help them enough of the time. Companies expect to make massive increases in profits by introducing discriminatory pricing. Other sellers want to maximize the amount of money they can squeeze out of their customers too so they will use whatever information they have to set prices as high as they can get away with. Some places may not jump on discriminatory pricing as quickly, but consumers don't always shop around either and the companies making money hand over fist by jacking up their prices will be able to pay for more ads and better rankings in search results.

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heavenlyblue 5 hours ago | parent | prev [-]

Let's get it to the next level: shopping for a present for your friend whose birthday is in 5 months? Still higher prices because they can use yiur early reminder to know you'll need that.

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autoexec 4 hours ago | parent | next [-]

Between android devices, gmail, and the data collected from everyone's browsing history Google has enough data to squeeze people hard. Other companies are trying to get in on the action too, the digital price tags and facial recognition systems are being rolled out in stores, but the data my grocery store can buy about me from data brokers is nothing compared to what google already has.

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Legend2440 3 hours ago | parent | prev [-]

How exactly does this help them?

There is a lot of competition in the gift/trinket space. You could buy that birthday present from any number of sellers. If seller #183 jacks up prices, you will go buy from seller #765 instead.

	▲	autoexec 2 hours ago \| parent [-]
		That's not how consumers work. The vast majority of the time they just buy whatever amazon shows them as the first result. They aren't comparison shopping at all. Even for consumers who do comparison shop it won't matter much when every major retailer, website, and grocery store is also setting personalized prices based on what they know about you.