Microsoft, IBM, Apple, Meta, all the giants are always coming late to the party.

That’s partly why they are giants. Let the startups take the arrows necessary to figure out or create the market. Then they can buy or build the gen 2 system that meets the needs of the market.

Microsoft got this right once, and it cost them big to turn up late - that was the Internet and Windows 95 and the massive u-turn. Otherwise, they've been defining stuff early a lot I think. It's hard to explain how big a turnaround they had to do back then, but then it says a lot that until they made that u-turn the leadership was so confident in their own hubris they thought they could take on the entire internet with their own crap version of AOL.

IBM invented the PC and then lost control of that identity. Figuring out how that happened is something they are going to have a meeting about, but they're still working through the meetings to plan that meeting, and the Gantt chart for those meetings takes meetings to adjust, and everybody is in meetings so doesn't have time for those meetings. They'll get to them though.

Apple consistently turn up late, but redefine and improve the status quo. They sometimes prototype early in public (for example, the Newton), but normally they show up with the version 3 that everyone else wished they'd thought of that then goes on to define a sector quite cleanly (Mac, iMac, Mac OS System X, iPod, iTunes, iPhone, iPad, AirPods, Mac Mini). They Newton'ed Siri, but I'm pretty sure they're going to come back strong in the next 18 months, unless the enshitification we've all witnessed over the last few years really has taken hold and Siri is just going to automate that at scale. Maybe we will all be killed by AI, but not through malevolent evil, but widely distributed incompetence.

Meta are constantly taking swings at the latest thing the founder is excited by - the Metaverse (now with legs!), pervert glasses, and so on - but they mostly prop up a bunch of expensive failures on the back of a hugely successful advertising business. I don't think they come late to the party per se, they're just not very good at anything that isn't killing & harming children, or undermining democracy. They should stay in their lane and keep doing that, I guess.