I was waiting for a comment like this. It's not like there aren't any projects that should be thinking about "scale", but it's almost a meme at this point. There is even the section there near the beginning about how small web apps without many users 'may have to think about horizontal scaling as well' - no, no they don't. To take part in the meme as well, a single server with Postgres will suffice for what? 99% of companies?

its substantially worse than that. anytime anyone uses the word 'scale' without even saying what kind of scaling they mean is guilty of eroding the discourse. at this point I don't think we should even be talking about scaling without meaning 'the Amdahl residual'

Been a meme for a long time!

Mongo DB is web scale

https://www.youtube.com/watch?v=b2F-DItXtZs