I (SiteSpeakAI) use MCP in production in 2 ways, to analyze usage and make improvements to the app itself to hopefully improve the customer experience, and then also as a feature for each customer so they can interact with their own cx install and monitor / improve prompts etc. Been really useful, but important to note most customers are at least a bit tech savvy, so MCP makes sense for them.

Don't think it would be that useful for non-tech users.