From what I have seen, people's perspective on value lies on a very wide spectrum. My mom won't buy a YouTube premium subscription, because she said she likes the ads. It's a kind of discovery platform for her. It's not that I share the same perspective, but I respect her about that.

I know people who won't subscribe to a service, but go through great pains to get the thing the service offers (another brand, similar yet inferior service, etc.).

For example, if an application I use has ads (i.e. a game), and it needs a subscription to remove these ads, I'll simply won't install it, or get the paid version of it from the start. For me, playing a game with no end and paying monthly to "hide" advertisements doesn't worth it.