Same for smartphones. There was a time of unlimited hype and secrery around new iphones. Who remembers the story of an iphone 5 prototype left a bar. Journalists were going crazy, people were signing petitions for Apple to not hunt down but instead forgive the employee that made such a grave mistake. People were offering millions to buy the prototype so they can brag they got the new phone 2 weeks before everyone else did.

Or who remembers the dancing disease of 1518, were people would stop what they are doing and start randomly doing the same dance. The lords? Out of their minds. The priests? Terrified the devil had taken hold of the flock! I have come to believe that it was probably some tik-tok like hype trend of doing a fortnite dance while waiting in line for bread and communion. And the energy back then, like now, was off the charts.

Hype and memetic trend seeking encoded deep in human psyche.