Its not just the broadcasts are advertisements. Its completely engrained in every professional sports league now. They now all have some kind of multi-year contracts with casino's, betting platforms and prediction markets. This is way beyond advertising now. Our local sports talk show has an hour long show that precedes the pre-game that is 100% all about NFL gambling for Sunday's games.

Not only are you seeing the advertisements for these platforms and their betting apps, you're having a coordinated focus on actively pushing it in a myriad of other ways as well.