One of the problems with this kind of marketing is that there are essentially no base-models available at dealerships. So the flexibility supposedly provided by making the gauge cluster an option is not actually available to the consumer. This is just a money-grab while advertising a low price.

The ads all show the fully loaded model, "starting from" $LowPrice. We need a rule that the price shown is for the fully loaded model ($HighPrice), maybe fine print "configurable as low as $LowPrice". And then they have to actually allow you to configure that base model, and stock it. Otherwise, it's just effectively false advertising when every dealership gets just one base model that they will not sell to you.

It gets even more fun than that. As a datapoint my parent wanted a manual Honda Accord. In order to be able to advertise that price, Honda had to have a grand total of 3 manual Accords cars available in all of California.

Source -- Had a broker find the car and that was the story the broker told us (they found a manual but we had to travel from San Diego to San Dimas (2 hr drive) to get it.

They will gladly sell you that base model for MSRP (or higher).