Yes, some people are trying to achieve this by arguing that physical media should stick around forever. I think the real solution is providing the same protections and rights for digital purchases as we had with physical media.

That would be a real win for consumers since we get the advantages of digital media with the ownership and transference rights of physical media.

Of course this would be a great inconvenience to those who wish to charge the same price for a temporary revocable license to the content, and they have deep lobbying pockets to fight against it.

As long as we're in copyright world, it ought to be structured as three separate parties:

1. Licensor, the company who makes the game.

2. Licensee, the person buying a digital copy of the game.

3. Safekeeper, Steam or another platform that stores the digital copy on behalf of Licensee. Similar to how depositories store securities and guarantee that they can be neither lost nor duplicated. For a separate fee perhaps.