I recall going to a carpet/tapestry shop in Turkey where, as we enjoyed the ever-present sales-pitch tea, the owner showed us his wares. After the 5 grand mark, he just stopped listing prices. For the final assortment, he brought out some exquisite silk tapestries about the size of welcome mats. He joking clarified that these were tapestries, to be hung on walls. If you bought one without having a wall to hang one on, he'd be happy to fly out and build you one.

Oriental carpet stores seem to be doing alright still in the bay; less so in Manhattan, though you would think the same opportunity to rent property to startups could exist. Many of them have shut down or are only open by appointment. None of them offer the personal service I suspect the author is insinuating exists still. Near as I know that level of bespoke care died off a couple of decades ago unless you are very wealthy. No doubt the competition (but not competition) of sites like etsy, temu, ebay, and the large number of people who think things look sorta like something nicer contributed to the death of the end-to-end streets of Persian carpet stores. I still remember purchasing a knock off for under $85 during the dotcom boom. Nothing was individually dyed; it was all mostly just meant to look that way, like most 'oriental' carpet now. The materiels going into making the new-fangled rug bears no resemblence to those which make an old-style one. God-forbid you drop the wrong beverage or something on a really good old hand-made rug and the dye runs. Shopping in those large Persian rug stores are still lovely, when you can find one that is open (by appointment or not). They rarely have posted hours either.

Just buy them direct in Kabul, and get the guy to age it for you by driving his truck over it until you have the desired "weathering".

I had a phase when we bought several rugs at the price point you're talking about and also found some "subprime" sources of rugs that were authentic but not so go good and much more affordable.

Then I had a house full of oriental rugs and haven't needed a new one ever since.