> has grown 100x (minimum number of "orders")

Two orders of magnitude is 31.6 to 316 (10^1.5 to 10^2.5), so 32x would be sufficient.

Most Uber 5-year growth numbers seem less than 3x. Steelmanning, some programs seem new in 2021 (Uber One, autonomous driving), and thus might have grown more dramatically as they spun up.

But yes, eep. Maybe misuse will, by getting more exposure for the term, eventually get us more people who know and use it properly? Maybe?