And hopefully you are honest with your customers that you are selling something that does not yet exist. That makes it even harder. You have to sell the idea of your idea.

> you are honest with your customers that you are selling something that does not yet exist. That makes it even harder

Most are. I’ve always been. Preörders are real.

They don’t even need much cash to change hands. Just the commitment.

Building before selling is ultimately art and hobby.