It definitely steers. For example if it suggests travel plans, the booking links it provides give Alphabet a cut.

As you say it was subtle, along the lines of "oh, if you are planning on going to the place you are researching, here are some helpful links to places you can stay". Subtle, in that it didn't get in the way of main result, so I didn't mind overly. Insidious, as I only noticed because I wondered why it was providing those particular links and looked them up. I can't see how you could ad-block them if I did object.

And worrying, because these unblockable sneaky ads are just a first foray coming from a company that prostitutes its own app store searches, by making the first and most obvious result utterly unrelated to to the search topic. Instead it's who paid them the most to be there. That behaviour is why everyone dumped Alta Vista when an alternative came along. Alternative Android app stores can't come soon enough.

They already skim off 15% of purchases which I'm sure makes their Android operation return a profit that makes other industries drool. Debasing their search to ad a tiny bit extra on top must by driven pure greed. Senseless, as I'm sure it will come back to bite them in the end.