> It's a bit of a chicken and egg problem.

AI can help tremendously with the initial leg-up problem of shipping a working prototype -- paradoxically, if you're willing to put in the work. That is, the right kind of work: talking to people, getting suggestions, writing all your own marketing copy by hand, creating a design that has human touch, throwing it away and starting fresh (with less genAI help) when you've learned what the real demand is for, etc.