You must have not been keeping up with the times :)

Their big play this year was to write a "whitepaper" on the future state of EU economy, which is something that they'd like to hand of to EU leaders and part of that proposal was some kind of mandatory 10% sovereign AI spend, or some other nonsense like that.

They are, at least, trying to make big enterprise (with tailored models, custom integration) and government policy plays.

That just goes to show you how ineffective they are as well at making AI click as a usecase.

And when they don't get ahead by their own terms they copy what they see ongoing with US AI labs. Le Chat, and Vibe.