People often will tell lies to themselves and other to support their personal ideology. Product A is bad and so is product B. So why should I move from A to B? They are try to rationalize their belief system versus looking at realty.

Reality is that non-tech people to know what surfing the web is like with Ad-Block vs non-Ad-Block browsing. Once you teach some one it becomes night and day.

Without teaching someone very few people will step out of their comfort-zone to self educate.