Yeah where I've been previously skeptical for using AI in creative ways, basically when these tools get to the point where you have a tight iteration loop, it enables a great creative flow.

You still need the technical proficiency to be able to make edits beyond that, but I think studios would be foolish to let go of their experts in the first place.

Atlas will complement Marble, our current product that can be used for applications like this nicely :) These are indeed great applications for the model. Atlas gives us unprecedented levels of control as well as generative capabilities and is 3d consistent.