It's honestly shocking how many people have already separated companies from the people that run them. "It's okay that they did evil, they had to! It's for profit!"

Take a step out of the cave and look around, it's all people. There is no such thing as a soulless automaton, it may just be a machine but there is a person pushing its buttons, there is a man behind the curtain, and you should pay attention to him or whatever the equivalent psychological parable is that works for you.

That's true. And that's exactly why we should blame Google's employees - they are the ones to blame for what's happening.