Complicated psyop? It's called "Personas" and a few of my coworkers wrote a few of them just this morning.

You simply promote or finance marketing materials (blog posts, podcasts, youtube videos) with a clear idea of the kind of people you want to reach, and if your "Persona" (that is, ideal customer or evangelist) model is accurate enough, they will talk endlessly about your product for free without having to directly connect with them.

That's very different from faking a bunch of excited chatter and making up happy customers, which is what the original comment was about:

> Nobody cared about or was using Mac Mini's for OpenClaw, but there were all of these very suspicious posts from accounts that were clearly Apple [...]