The problem with outsourcing your gorilla marketing is that it can cost big bananas with a hard to quantify return

I remember talking to a person who worked in marketing Kingsford, which at the time had like over 90% of the marketshare for USA charcoal. They had a marketing budget that was willing to spend money on any ol' stupid idea because they had already won & just wanted to stay on top by getting their name out there.

Guerilla marketing, but never mind, worth it for the bananas joke.