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adolph a day ago

> an organization that was primed to recognize and pounce on the next big thing

e.g.: previous crypto hype-cycle

https://www.pcgamer.com/nvidia-cmp-graphics-card-availabilit...

aurareturn 9 hours ago | parent | next [-]

They didn't make their GPUs for crypto. Crypto companies just bought a lot of their GPUs.

If they had a choice, they would have sold every GPU to gamers instead because a crypto boom was always followed by a crash which flooded the market with used GPUs and crashed Nvidia's stock price.

adolph 3 hours ago | parent [-]

> They didn't make their GPUs for crypto.

Sure they did and still do. They did a good job of managing the bubble but participate in the market nontheless. Read the above article: Nvidia has promised that its new lineup of cryptocurrency mining GPUs, called CMP for short, won't impact the supply of GeForce graphics cards for PC gamers. . . Since these cards are destined for mining rigs they will also lack video outputs. That may mean the resale value is diminished, which has been one reason why miners prefer gaming graphics cards.

Or take it from the horse's mouth [0]:

  NVIDIA Cmp Hx
  Dedicated GPU for Professional Mining
0. https://www.nvidia.com/en-us/cmp/
kridsdale1 a day ago | parent | prev [-]

Crypto was a stupid fad, but Nvidia certainly made a lot of money, so being a vendor to a fad is not stupid.

adolph a day ago | parent [-]

Which makes it a Exempli gratia of "an organization that was primed to recognize and pounce on the next big thing." In addition, they also recognized early on some of the weaknesses of crypto-mining as an industry and limited their exposure while making a pivot to the next thing.