If these policies were deeply unpopular then political parties wouldn't support them because they'd be giving an easy win to their opponents.

Truth is no one really cares.

Truth is these things are being pushed by heads of department behind the politicians, the ones who have lifetime jobs and dont get voted in. These people and lobbying business owners are pushing very hard on all politicians and lawmakers to force this through, which is why there are more and more politicians in favour of it who dont even understand it.