> The company has committed major marketing blunders by giving itself a creepy vibe, which is a well-deserved reputation, down to the very name of the company. These errors are unnecessary and unforced self-sabotage.

I'm pretty sure this was very intentional and not a marketing blunder in any way.

It has long been a shtick of Alex Karp to be vague in answering questions where and how Palantir software is used.

I also don't think you can put Thiel and Musk, or rather Palantir and Tesla, in the same bucket here.

Tesla wants and needs to sell to common people. Palantir doesn't.

> Tesla wants and needs to sell to common people. Palantir doesn't.

But common people are also employees[1], voters[2] and shareholders[3] and are getting increasingly vocal:

[1] https://www.linkedin.com/posts/sandyacarter_with-ai-trust-is...

[2] https://www.theguardian.com/politics/2026/jul/09/mps-urge-la...

[3] https://www.barrons.com/articles/palantir-stock-price-human-...