It's almost as if a group of CEO's got together and asked each other, "How can we monetize the time our employees spend off work?". The answer was, apparently, to reduce purchasing-power adjusted pay to the point where hobbies, like the internet, must generate income for people if they want to afford basic necessities. Hence, stagnant wages and the rise of side-hustle economy. Now everybody goes back to work after they get home.

If you buy this (wildly speculative and unsupported) theory, then the enshittification of the Internet is only natural. The best way to ruin a hobby is to turn it into a job. The internet was not perfect, but a better place back when people did it as a fun hobby with no expectation of income. Now, everything has to produce financial gain for somebody. Kids still make the same videos of themselves kicking each other in the nuts, but now they have to remind you to like and subscribe in order to fund future tomfoolery.

Perhaps what we have is not a problem born of a new technology (i.e. The internet) so much as a societal problem resulting from social regress. We're no longer dividing the pie up equitably enough, so people now feel squeezed and have become utterly obsessed with money. As it turns out, that makes them less fun.