> What ruined the internet is monetized social media, regardless ad driven or direct monetization

Agreed, and the first step ought to be a push for demonetized / citizen-owned platforms:

https://www.noemamag.com/the-last-days-of-social-media/

Note, however, that even with achieving this first step, we'll still have a platform full of profit-motivated actors, because our economies incentivize this behavior whether online or IRL.

Both problems need solving, but the first one is easier, and demonstrating its solution on a large scale could help convince everyone that it's an endeavor worth applying to all domains.