I think the “killer app” is doing inference without sending the data to China or the US. At home it’s overkill but imagine you are an EU consultancy with a lot of client data to work on, or a company/institution with a lot of sensitive data, buying the hardware to make sure the data stays private is a huge benefit. So is that you “own” the model. Its capabilities, price or access don’t change at someone else’s whim.

Some of that is that EU providers need to up their game here.

Needing an EU native option is really the one and only reasonably objection I've heard against using LLMs from the cloud, the rest is tin-foil hat level unless you're actually intending to meddle with the inference or fine tuning or something beyond just querying.