Bild doesn’t have one bit of respect for their readers, it’s no too surprising.

What people are missing is that before GDPR the threat of sharing data with 3rd party wasn’t seen as serious by most of the population. GDPR establishes clear rights people have, and a framework for companies to work in this new space, which changed the assumptions people have regarding their own data and privacy, in a positive way. People now in the EU have an explicit concept of consent for the use of personal data. That’s a really big deal

There is nothing specific to Bild about it, these practices are codified by pretty much the entire media industry through IAB TCF.