Having been an REI member through my entire adulthood, after shopping there with my family as long as I can remember, it's bizarre to see the name reused for some AI project. I wonder why this organization chose such a jarring name for themselves, but I can't find any "about" page or the like which would explain the choice, or really anything else about them. Is this site meant to be cryptic?

Looks like the name is actually "Rei Labs" not "REI Labs". HN title needs to be fixed.

Hey, maybe the modern glamper needs a reasoning system to go with their conspicuous thermos cups and elaborate tent lighting?