There are no simple explanations in this arena. All campaigns min/max messaging for sought after demographics to maximize votes. One could argue that the collaboration brought on by Elon/X gave the Trump 2 campaign some of the most sophisticated frameworks for data driven, atomized political messaging/monitoring ever seen in federal electoral history. That is a monumentally effective effort to convert and acquire voters-- I advise avoiding such simplistic explanations, especially when they double as thought terminating cliches.