Perhaps I'm your typical HNer like the GP comment and the topmost comment, but I don't see an issue with changing the style of the font entirely. Sure, it may be jarring to customers, but it's a short term pain for almost zero cost.

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jacobolus 21 hours ago | parent [-]

There's no inherent issue with it. It just requires doing a bunch of additional design work, which is not free.

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Marha01 15 hours ago | parent [-]

Is it more expensive that designing an entirely new font?

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jacobolus 15 hours ago | parent [-]

That's why they didn't design an entirely new font. Instead they made semi-automated modifications to a free font, and then tweaked a few specific characters afterwards.

The result is not as good as what they had before, and not as good as it would have been if they hired a professional to design a new font from scratch, but it was cheap and solved their problem.

	▲	TheOtherHobbes 13 hours ago \| parent [-]
		They took something workable and Arial-ised it. And now they're using a bland, mediocre font. Fonts are weird voodoo. Good and bad choices can both make a measurable difference to ROI. So I'm not convinced this is going to be the profit booster they hope.