Because simple similarity doesn’t usually result in a lawsuit? Especially if one of the words isn’t a public product name and also happens to be an existing word with no existing specific use in the industry.

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Retric 3 hours ago | parent [-]

Failing to defend trademarks for such similarity named and closely related products has extremely high risks.

	▲	eschaton 3 hours ago \| parent [-]
		“Xenon” is a pre-existing word. Intel’s not going to lose protection on “Xeon” for IBM using “Xenon” as an internal codename for their own CPU.