> It feels like we're in a moment of, "No such thing as bad publicity"

It seems likely that's how the marketing at the frontier labs initially read the moment, but I don't think it is that moment. It is an open question how much regulation is warranted and there seems to be a very strong sentiment from the public and legislators that it should be significant.

The big bet is that the regulations are going to be so onerous that it pulls up the ladder from anyone other than the well-funded players. It's classic regulatory capture. They aren't very subtle about this, it's the whole point of their fear mongering and "but China" messaging.