How is that different from today where agents just do searches and ingest web pages?

I don’t disagree with you in principle but there is a difference.

The MD content isn’t intended for human consumption whereas HTML is. So you either have that injection readable to your users, which could be jarring to non-technical readers, or you play the cat-and-mouse game of hoping those pesky crawlers don’t ignore text that’s not human-visible on a rendered page.

	▲	spockz an hour ago \| parent [-]
		Right. And today we have something similar with search engines going on where sites want to offer the full text to the engine for seo. But maybe they want to do the opposite to agent and poison the well. So human agents still get the “real” data and agents the “something plausible but not quite right” data. Or everything just disappears behind something like cloudflare or a paywall.