"Why bother doing something original when there's something generic that's good enough" is certainly one way to approach things.

▲

gralab a day ago | parent [-]

No. You know that's not what I'm saying. There are many other very respectable typefaces available that they could have used. This one, while it may be custom made, *looks* generic. If I never saw this post, I would have zero clue they made it in-house. This is a PR stunt to get attention on sites like this.

▲

etchalon a day ago | parent | next [-]

There are so very, very many things you're missing here.

▲

gralab a day ago | parent [-]

Explain.

	▲	t098i3 a day ago \| parent [-]
		In the documentary video, their CCO explained if they used a different existing font they would have had to rework a lot of their media for the different font metrics, while making their own allowed them to have a drop-in replacement.

▲

lirolero a day ago | parent | prev [-]

ok boomer