It's just information retrieval through a new NN based technology that allows to map concepts and ideas as the compression of long text into points in a multidimensional space that manages to compress even more dimensions than the given ones, through non-transparent engines that give different mappings and results, and still (the information retrieval) requires many more clever tricks than the simple idea of vector distance ordering because things do not quite work as they should.

Let's say it's just "computation packaged as something new". "Trivial things".