People really do not want to give up the reach once they have tasted it.

It’s a shame: I remember when people would be so excited to get 100 strangers visiting their blogs but in a month, but now someone blogging for an audience like that would seem a little crazy, maybe paradoxically even overly grandiose.

Also, the harm from using X is complex. It basically comes from endorsing the site and encouraging other people to come there where they’ll be exposed to a cesspit of bigotry and right-wing ideas. It’s easy to tell yourself that what you’re doing there outweighs the cons, and that other sites are just as bad, etc.