i mean maybe? i wouldn't put it past them personally. producers allocate kind of a lot of budget to the marketing channels and late night talk shows for the cast to try and generate buzz, i think i'd be zero percent surprised disney was willing to burn money engaging in fake content if that's what "the industry" showed to be effective. there was a smaller budget film and by small i mean not disney-wallet that did terribly because it's marketing firm shit the bed on the social media engagement it promised, and that led to a lawsuit. basically all their bots only engaged with themselves on the movies instagram page. this stuff absolutely exists, and on the tron trailer point: sure, again maybe. but the vid was up for like.. literally a minute, like im not even certain any of the commenters would have finished the trailer by the time they had commented. and it was an early morning drop iirc.

Yeah it’s safe to assume that marketing across businesses big and small are not above generating some buzz through fake comments and such.

The only pushback I would see within a fairly well-run place like Disney is that they might question whether different forms of fake buzz are effective, and worth the potential risk of being exposed if they do it too much.