All Jevon’s paradox says is that as a resource becomes cheaper total consumption of that resource increases. It applies equally well to the inputs of token production as it does to the tokens themselves. The former would describe the effect the sellers into AI companies see (energy, GPU chips, RAM etc - if they lower their prices they’ll have more overall consumption) while the latter describes what the AI companies see with their customers (if they lower token prices consumers will use more tokens overall).