“Squirting” was ridiculed at the time and the word itself scaring away women. Jobs killed it then in an interview with a classic quote: Microsoft = Cold tech and Apple = Humanity. MS scares her away, Apple gets the girl.

> QUESTION: Microsoft has announced its new iPod competitor, Zune. It says that this device is all about building communities. Are you worried?

> Steve Jobs: In a word, no. I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.