I was a zune user. I had my music organised meticulously and could simply drag and drop to my zune from my (parents) windows desktop. It was simple and it was fantastic.

Then I got a iPod so I needed to download iTunes. I downloaded iTunes, it told me to import my music. I imported my meticulously organised collection. It duplicated every single file into the iTunes approved format (AAC?) - my meticulous collection was now less meticulous, messy even.

It caused me to swear off Apple products for decades. Though it also led me to some very basic programming in order to delete the duplicates. I was only partially successful.

Programming led me to use Linux, before I eventually moved over to Mac. I like to think this was their plan all along.

I remember Microsoft introduced a DRM / certification program they called "Playsforsure".

Two years later they introduce the Zune, which could not play "Playsforsure" music people had purchased from MSN..

Until you actually need to run a business. Then money is much more important than the preferences of your employees. That's why Apple has barely penetrated the business world beyond overfunded startups that are more driven by hype and design wanna-bes than actual profit.

Being easy and pleasant to use and own is also an important capacity.

I had the OG white Zune. It was the same price as an iPod ~$250. The reason I chose Zune was the Zune Pass. A precursor to Spotify. Plus growing up in the Seattle area, I knew other people who had them and we would trade songs.

100% - the iPod wasn't just good enough, it was more than enough for almost everyone. The Zune was firmly in the diminishing returns category by the time it came out.

Not much difference between storing as many songs you can listen to in a lifetime, or storing twice as many songs as you can listen to in a lifetime.

me still thinking about the iRiver H320 I was lusting after...

The turd brown color certainly didn't help