>I have found it pretty amazing that Apple basically didn't do much with AI software

The iPhone 15 was almost entirely marketed based upon AI (I would say fraudulently so, advertising features they still haven't delivered), and a huge portion of the OS work was on local AI or AI integration.

And for that matter Apple has been dumping enormous sums into their own AI development. Their failure to have a lot to show for it doesn't void the fact that they tried really, really hard.

It's bizarre how often this "Apple sat on the sidelines and let the AI people fight...so smart!" narrative appears on HN. Apple hasn't gone down the path of spending hundreds of billions on nvidia GPU data centres, but they absolutely tried really hard to matter in AI.