I know they are a phone company, but I think they should focus on local models software, not only hardware.

They aren't a phone company, and haven't been ever. They're a hardware company first

	▲	flyingjoe 6 hours ago \| parent \| next [-]
		More like an "ecosystem company". It's the Hardware, Software and Services in combination. None would work without the other (to reach the scale apple is)
	▲	dosisking 6 hours ago \| parent \| prev [-]
		> They're a hardware company first More specifically, they're a hardware dongle company first

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Matl 6 hours ago | parent | prev | next [-]

Software wise there's plenty to choose from already. Ollama/llama.cpp, LM Studio, Lemonade, vllm etc. Anything Apple would bring to the table?

	▲	evilduck 6 hours ago \| parent [-]
		Maybe https://mlx-framework.org FWIW, Ollama, LM Studio and Lemonade (and oMLX) also wrap Apple's MLX framework.

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mleo 6 hours ago | parent | prev | next [-]

Apple has the mlx framework. Most/all major software for running models locally support it. Apple also has RDMA for interconnecting multiple machines across Thunderbolt connections.

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rrgok 5 hours ago | parent | prev | next [-]

False, they are a Marketing Company.

	▲	5 hours ago \| parent [-]
		[deleted]

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micromacrofoot 6 hours ago | parent | prev | next [-]

their strength has been hardware for over 30 years now

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givinguflac 6 hours ago | parent | prev | next [-]

Uhhh, they are? They’re a hardware co for sure, but to say they aren’t focusing on on-device models is absurd on its face. They’ve spent over 2 years on Siri AI which is (mostly) local.

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wookmaster 6 hours ago | parent | prev [-]

My 100k company only buys Mac laptops and you're calling them a phone company. Such an odd comment.