This is interesting.

Would you consider this a different type product/benefit than all the "memory" things we have seen popping up everywhere?. Is it different just because it lives in the cloud? To me it feels like a different thing than memory.

I think they’re similar but different. Memory is usually single user focused, a summary of specific facts or instructions. OzBrain is everything that was captured, reasoned, promoted, etc. and auditable record of what the latest thinking is and why. When agents are the primary user you need a way to capture why they ended up at where they ended up. Memory is more like the filtered summary of everything it has saved as important.