> It’s tech evangelism, and that scares the shit out of me.

I am sorry, but how is this new and why is this scary? The article doesn't make a case for this being genuinely scary.

The author may have a valid point or two, but at the end of the day, it's not that big of a deal. Everyone over promotes their products because it is in their interest to do so.

> Evangelism is considered harmful as an organizational technology.

Ok, I don't disagree there.

> Second, evangelism suppresses dissent

Good point.

But still, it's not a big deal.