I don't understand this at all and I've deployed Linux machines to workstations and factory environments.

It's an "all in one" in that it has compute and a keyboard. But the mouse isn't integrated (literally just a wired mouse you lug around with it) and no display. So you can't actually walk it right up to a bench and start using it like a laptop. It has built in storage for your "stuff" but again, it's not fully portable so what else are you going to be carrying with it? Is it supposed to be used by a developer or a technician? And if a technician, why portable and why a non-standard keyboard layout? I haven't even gotten to the Workbench software yet, which seems to be appealing to neither an engineer nor a technician and is a Linux OS that somehow costs more than Windows.

This is silly and it bothers me more than it probably should that they say this "is designed for offices, workshops, labs, and factories" when this doesn't seem like they've spent any time in those environments. I'm just gonna keep shipping Asus Nucs running NixOS to my technician workstations and let my engineers use laptops.

Yeah, I'm just reading it as hobyists putting it in the workshop next to the 3d printer.

It isn't even well thought out. You can fold the keyboard away while you're doing work. But you can only access the storage while the keyboard is open.