> Given all the bad PR

Companies are immune to bad PR in this fast news cycle. Everyone has already moved on to the next injustice in less then 24 hours.

Surprisingly you'll even get downvoted for "living in the past" if you attempt to bring it up later.

Companies discovered that they can pour tends of billions into clean energy and still be hated for destroying the planet. They can use a small amount of water and be blamed for draining the Great Lakes.

Why would they avoid doing things people dislike if the PR outcome is the same?