the full roof replacement is more a business problem than anything else. When you need your roof replaced, the consumer is captured within a week. How exactly are they going to consistently communicate to the "people who need roof replacement" at any reasonable rate.

They'd basically need to do what roofer storm chasers do and try to hit the pre-replacement consumers. Which, unless you're the installer, just sounds impossible to do cheaply.

on the social side, I don't think that matters to anyone whose serious about both the economics of saving money over the long term or virtue signalling. This sjust sounds like a fox news argument