Famous Design House™ decided to make a custom computer. They took a nice PC, made a nice metal box for it, and attached another box to the back.

You can put things in this box, which is an unusual accessory for a computer.

They also made an OS which will cost a lot of money per seat per year.

Then they took many clean smooth fingerprint-free photos and made a web site to try to sell it.

The web site makes the box look nice but does a poor job explaining the rest.

Ty for the info.

It sounds similar to System76, where they make pretty PC and OS (like Pop! OS) that goes with it

Oh yes, no matter how good a product is, if marketing sucks, it might not roll.