This is a position paper. Its purpose is to advocate for a specific viewpoint to the ML community.

From [1]: "Position papers make an argument for a viewpoint or perspective about what should be done [...]"

[1] https://icml.cc/Conferences/2026/CallForPositionPapers

Sure, and the parent comment's position is that they dislike it. Its purpose is to advocate against clickbait titles becoming normalized in the scientific community.