I never used Evernote (thankfully), but since their Bending Spoons acquisition, they seem to have between 50% to 150% increases to their various plans in three years. Doubling the price of your product in such a short time is one thing, but being able to do so because people have 15+ years of data in your service is the icing on the cake.

To be fair, apparently Evernote was not profitable, so some sort of price hike was going to be required no matter what. Bending Spoons is not a good steward of said increase though. Lots of poor communication on price increases from what I've heard from Evernote users.